Relato Maps Markets to Drive Sales and Marketing

At Relato, we're into Data Science and Graphs in a big way. We see graphs all over in the world around us. We see them in markets, in the way businesses relate to one another. "Show me your friends, and I'll show you who you are," holds true for businesses as well as people. By understanding business networks we can reach a deeper understanding of markets. With this understanding, we can make magic in the form of the best leads for your outbound sales team you've ever seen.

Starting with your customer list, we travel outwards to related companies via links, for instance partnerships. And then to their related companies. And their related companies... until we've mapped the entire market. With this map in hand, we find companies related to your customers and determine whether they make good leads or not. This works because similar companies are more likely to buy or not buy, when they are like one another.